Post by account_disabled on Dec 4, 2023 23:03:55 GMT -5
Webinars are also a powerful tool for generating quality leads for your business. That’s why they have been the preferred content type for 67% of B2B marketers in the last 12 months.
Content types B2B marketers used in last 12 months(Image via Content Marketing Institute)
Why?
Webinars provide a great opportunity for Whatsapp Mobile Number List 2B marketers to educate their target audiences, connect with them in a personal manner, and establish themselves as industry experts.
What’s more?
Brands can use webinars to nurture relationships and partnerships with others, connect with prospects, and generate high-quality leads.
Wondering how to use webinars for lead generation?
Here are five webinar lead generation tactics to use:
Create your ideal buyer profile
Create webinar content that resonates with your potential buyers
Promote your webinar
Formulate a lead scoring process specific to webinar leads
Conduct post-webinar lead nurturing and follow-ups with text messaging and emails
4. Use Lead Magnets
Let’s face it—there’s no way that a visitor would part with their contact information easily. You need to offer them a compelling reason for doing so. It’s only then that they’ll be willing to provide their name and email address.
These compelling reasons are nothing but lead magnets, which are powerful resources that your visitors can only access if they provide their contact details.
This way, lead magnets can help you capture email addresses.
See how HubSpot captures their audiences’ email addresses with a Website Grader:
Use Lead Magnets(Image via HubSpot)
By entering their email address and website, users can be able to understand their website performance, and HubSpot can get their email addresses. This is a win-win for both. The key here is that the form’s data will get transmitted to the CRM solution used.
A lead magnet can be a free checklist, whitepaper, interactive calculator, newsletter, cheat sheet, webinar, eBook, free sample, demo, trial subscription, useful course, etc.
Content types B2B marketers used in last 12 months(Image via Content Marketing Institute)
Why?
Webinars provide a great opportunity for Whatsapp Mobile Number List 2B marketers to educate their target audiences, connect with them in a personal manner, and establish themselves as industry experts.
What’s more?
Brands can use webinars to nurture relationships and partnerships with others, connect with prospects, and generate high-quality leads.
Wondering how to use webinars for lead generation?
Here are five webinar lead generation tactics to use:
Create your ideal buyer profile
Create webinar content that resonates with your potential buyers
Promote your webinar
Formulate a lead scoring process specific to webinar leads
Conduct post-webinar lead nurturing and follow-ups with text messaging and emails
4. Use Lead Magnets
Let’s face it—there’s no way that a visitor would part with their contact information easily. You need to offer them a compelling reason for doing so. It’s only then that they’ll be willing to provide their name and email address.
These compelling reasons are nothing but lead magnets, which are powerful resources that your visitors can only access if they provide their contact details.
This way, lead magnets can help you capture email addresses.
See how HubSpot captures their audiences’ email addresses with a Website Grader:
Use Lead Magnets(Image via HubSpot)
By entering their email address and website, users can be able to understand their website performance, and HubSpot can get their email addresses. This is a win-win for both. The key here is that the form’s data will get transmitted to the CRM solution used.
A lead magnet can be a free checklist, whitepaper, interactive calculator, newsletter, cheat sheet, webinar, eBook, free sample, demo, trial subscription, useful course, etc.